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One Man’s Junk is Another Man’s Treasure – Understanding Buyers and Sellers

dfa info, F5 financial, f5 financial planning, long-term investing, naperville financial, naperville financial planner, trading, stock market, volatility

Despite what the talking heads try to get you to believe, there are NEVER more “buyers than sellers” or more “sellers than buyers” in the market. Each trade MUST have both a buyer and a seller—and both must believe that they are getting a fair deal at the time of the transaction. Efficient markets are real. In contrast, the talking heads’ version is FAR from real!

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Prediction Season – Why the Pundits are Clueless

dfa info, F5 financial, f5 financial planning, long-term investing, naperville financial, naperville financial planner, investments, investing, stock market, volatility

We have started the fourth quarter with a not-so-fun rollercoaster ride of stock prices. This has all of the pundits offering us their “wisdom” on what will happen next. News flash—they are all clueless! Read on to find out what you need to know.

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Quarterly Market Review – Third Quarter 2018

dfa info, F5 financial, f5 financial planning, fee-only, market review, market update, naperville financial, naperville financial planner, quarterly market review

Once per quarter, we roll up our sleeves and take a deeper dive into what’s happened in the stock market. Take a look at the attached presentation if you’d like to view the recap for July – September 2018.

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Costs Matter – Understanding ALL of the Costs

costs, dfa info, F5 financial, f5 financial planning, long-term investing, naperville financial, naperville financial planner, longterminvesting, investments, investing, stockmarket, indexfunds, mutualfunds, financialplanning

Costs matter. Whether you’re buying a car or selecting an investment strategy, the costs you expect to pay are likely to be an important factor in making any major financial decision. Read on to learn about key cost areas that you need to consider when selecting investments to include in your portfolio.

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Don’t Worry Be Happy – Reframing the Investing Experience

dfa info, equities, F5 financial, f5 financial planning, long-term investing, naperville financial, naperville financial planner,  expectation, perception

Don’t worry be happy! Successful investors understand the importance of expectation vs. perception. Read this post to learn the truth about the way equities work over time—and how to keep yourself from making foolish decisions when we experience market corrections or bear markets.

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