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Where’s the BEEF!

F5 financial, f5 financial planning, long-term investing, naperville financial, naperville financial planner, dfa info, value premium

OK, I’m doing the “bait and switch” thing with the BEEF promise: The real question here is “Where’s the VALUE?”—as in the issue of the value premium in investing! Read on to learn why the value premium matters to YOU.

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The Real Risk in Investing? Inflation!

dfa info, F5 financial, f5 financial planning, investing 101, Investment strategy, long-term investing, naperville financial, naperville financial planner, Inflation, risk, volatility, risk vs. volatility, volatility vs. risk

People always focus on the “risk” of the stock market. The reality is that the market is volatile—but NOT risky. In this week’s blog post I focus on the real risk in investing.

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